Our team has come together to build a company focused on the manufacturing of cutting-edge Nanotechnology based products for consumers. As a highly motivated and experienced organization, we're very passionate about delivering quality health and wellness products to people in need throughout the world. Our continued success is a result of combined strength, knowledge and expertise in product formulations, clinical research, marketing, sales and regulatory affairs.
		Company Overview
		Management

 

Donald Davett
Co-Founder, Secretary of the Board of Directors
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Mr. Davett operated a proprietary private international commodities brokerage firm concentrating on high profit products. He was with Selective Ventures Associates as a principal partner. Mr. Davett attended Trinity University in San Antonio, Texas from 1959 - 1961 majoring in business administration and law. Mr. Davett retired in 1988 but remained actively involved in business pursuits such as marketing dietary supplements where he met and joined forces with Mr. Van de Casteele in 1994.

 

Russell Van de Casteele
Co-Founder
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Mr. Van de Casteele, for the past twenty years has been marketing dietary food supplements through various food and medical distributors in North American and the international market. Mr. Van de Casteele has been President and CEO of six corporations, both private and public. During the past several years, Mr. Van de Casteele has been involved with the development of nano-particle suspension for drug and nutrient applications and has received patent pending status, which has been assigned to the Company. Mr. Van de Casteele with the assistance of management have formulated several spray dietary supplements utilizing this process for the purpose of marketing this new concept to national retail chain stores throughout the United States and through international distributors.

 

Alex Keefe
President & CEO
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For the past 25 years, Alex has consulted with emerging companies, growth companies and companies in turmoil focusing on business process re-engineering; organizational re-structuring; internal control systems; and quality management systems. She often served as the “interim management bridge” in client companies as they transitioned from one stage of development into another. During the early 1980’s, Alex was instrumental in creating and growing several early entrant companies in Silicon Valley. She also acted in an advisory capacity regarding funding strategies and strategic marketing initiatives specifically for women-owned businesses. Additionally, Alex contributed to the conceptualization of the model and then assisted in the development of an entrepreneurial work management system which became the paradigm for current e-mail programs and other electronic and “paper-pencil” work management tools still in use today. Alex’s educational background includes several advanced degrees including a Master’s degree in administration and policy analysis from Stanford University. She possesses a strong background in business metrics analysis.

 

Joel Appel
VP Marketing & Sales
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Mr. Appel has a strong and successful marketing and sales background. With over 35 years of consumer product sales, sales management and entrepreneurial business experience, Mr. Appel is the ideal leader for our marketing team. As Senior VP of Sales at GenDerm Health Care he repositioned Zostrix and Zostrix-HP from ethically promoted and positioned products to consumer OTC products. As Senior VP of Sales at Thompson Medical Company he introduced Ultra Slim fast which grew into a billion dollar brand. Mr. Appel was also involved with introducing Topol, Doans Backache Pills, Orajel, Tums, and pamper Disposable Diapers into the consumer marketplace.